09-18-06 | Blog Post
Ann Arbor, Mich—September 18, 2006 – Online Tech announces that it is now streaming the radio broadcast for 89X radio via the Internet.
89X Radio station develops and produces its popular programming content for the Windsor/Detroit market. OTC delivers the technology and services to broadcast the content over the Internet 24 hours a day, 7 days a week. OTC utilizes its high-availability data centers, Internet connectivity, servers, software and managed services to successfully deliver the Internet broadcasts. Now 89X listeners can access their favorite broadcasts via their Internet connection whether at home, at work, or half-way around the world. Access is free and available to listeners at www.89Xradio.com.
“We are the alternative brand in the Detroit and Windsor markets. Our audience is made up of men and women in the 18-34 demographic; the Internet is quickly becoming their method for listening,” said Murray Brookshaw, program director of 89X radio. “We needed an Internet business partner who could manage the complexity of scaling the need to serve our growing number of online listeners. OTC’s proven success in streaming content and broadcasts to thousands of listeners secured our decision.”
“89X is one of the region’s most popular radio stations among young adults, so the Internet listening option is a must have for 89X,” said Ty Myers, vice president sales and marketing at OTC. “They still manage the production and interaction with their listeners. OTC in turn provides the power, reliability and scalability necessary to reach their growing online listening audience. We are thrilled to power the Internet broadcasts of 89X radio.”