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The VMware ecosystem is changing faster than many expected. Since Broadcom’s acquisition, the company has trimmed down the partner network and announced that the VMware Partner Program will be invite-only starting November 1, 2025. That means a lot of MSPs who have been comfortable under VMware’s umbrella may find themselves suddenly out in the cold.
October 31, 2025, is the cutoff date. After that, providers who weren’t invited won’t be able to transact new business or renew existing customers. For many small and mid-sized MSPs, this is a wake-up call. The “Registered” tier is gone. White-label routes that once gave smaller firms a foothold are being shut down, too.
If you’re an MSP, the message is clear: Align with an authorized VMware Cloud Service Provider (VCSP) or risk disruption. At OTAVA, we’ve secured our place as an authorized VCSP, and that gives us the ability to offer stability, continuity, and growth opportunities to partners who don’t want to gamble on the uncertainty ahead.
What does this new landscape look like? In short, it’s leaner, stricter, and focused on capability.
Broadcom has cut the program down by removing lower tiers and white-label models. The days when smaller providers could operate under someone else’s license are coming to an end. What matters now is technical expertise, lifecycle services, and the ability to deliver genuine customer value. Transaction volume alone doesn’t cut it anymore.
Broadcom wants fewer partners, but it wants those partners to be stronger. If you’re in, you’ll have access to renewals, deal protection, and new tools. If you’re out, you’re facing the possibility of migrating customers away from VMware altogether. For MSPs, that’s not a decision to take lightly.
The transition may feel harsh, but there’s a flip side. Partners who secure status will be in a better position to differentiate. At OTAVA, we have already done the heavy lifting to meet the new requirements, so you don’t have to go it alone.
Depending on the region, MSPs are responsible for about 30–40% of VMware’s small-to-midsize business revenue. That’s nearly half the pie. No wonder Broadcom wants to ensure only capable MSPs carry its banner.
So, what happens if you make the cut? A lot of advantages open up. You’ll have access to deal registration, incumbency protection, and renewals. Those alone can help you defend margins and customer relationships.
You’ll also gain enhanced dashboards that give visibility into performance, renewal timelines, and upsell potential. That means no more guessing when a contract is due or scrambling to respond at the last minute.
However, the edge isn’t just in the tools. With the right partner, MSPs can start layering services that Broadcom is pushing to the forefront, such as managed private cloud, hybrid deployments, disaster recovery, and security monitoring.
This is where OTAVA strengthens your hand. By working with us, you will be maintaining access and gaining the ability to expand your portfolio with proven services.In other words, staying inside the VMware Partner Program will give you a better competitive position than ever before.
Our role as an authorized VCSP gives MSPs an anchor in a storm. However, we don’t stop at licensing. We’ve built a full-service ecosystem around VMware that ties directly into Broadcom’s new expectations.
When it comes to cloud infrastructure, we deliver VMware Cloud Foundation solutions that let MSPs provide secure, scalable private cloud offerings. Pair that with our managed IT services, and your team doesn’t have to get bogged down in maintenance. You can focus on scaling and winning customers.
Disaster recovery is another area where we shine. We provide immutable backups, DRaaS, and monitoring that align with compliance frameworks like PCI DSS v4.0.1, NIST CSF 2.0, and ISO/IEC 27001. For MSPs, that’s a selling point. Customers are increasingly demanding compliance-ready solutions, and being able to deliver that gives you leverage.
Our Alliance Program also matters. It allows MSPs to keep their brand front and center while delivering VMware-based services powered by OTAVA in the background. If you were relying on a white-label route that’s now going away, this program gives you a sustainable alternative.
At the end of the day, we’re here to help MSPs not just survive the changes but use them to expand. That’s the opportunity hiding inside the upheaval.
For those who haven’t secured their spot yet, the risks are real. Once October 31, 2025, passes, non-invited partners can’t transact VMware business. That means frozen renewals, pricing uncertainty, and customers looking for answers you may not have.
The loss of white-label options adds another layer of urgency. Smaller MSPs that relied on these models now face a choice: find an authorized partner or start migrating customers to alternative platforms. Both paths require planning, and neither can be done overnight.
What’s the practical move? Start with an audit. Review your VMware contracts and identify gaps:
If the answer is no, it’s time to fill those gaps or partner with someone who already has.
We work with MSPs every day on these transitions. From pricing transparency to migration roadmaps, our goal is to reduce uncertainty and keep your customer relationships intact. The worst thing an MSP can do is wait until the last minute. By then, you may find your options limited.
Disruption doesn’t always have to be bad news. For MSPs, the current shake-up can be a chance to reset and grow. It takes practical steps, not theory.
Here’s what we’ve seen work:
The new VMware Partner Program doesn’t reward waiting. It rewards MSPs who adapt quickly and partner smart.
The next year isn’t going to be easy. Some MSPs will move early and strengthen their position, while others will wait too long and get caught flat-footed. By November 1, 2025, Broadcom’s rules will be locked in, and partners who aren’t invited won’t have a way back in.
We don’t want you in that second group. At OTAVA, we’ve already gone through the process, secured our place, and built services around the new standards. When you work with us, you don’t just get licensing support. You get help evaluating where you stand today, closing skill and compliance gaps, and planning how to protect renewals before they slip away.
We are helping you build momentum when others stall. Let’s talk now and make sure the VMware Partner Program becomes your advantage, not your obstacle.
