Changes to VMware’s Partner Program: How OTAVA Can Help

Broadcom has announced the end of its current VMware Advantage Partner Program, effective October 31, 2025, which will significantly reduce the number of authorized partners in the ecosystem. As part of this shift, Broadcom is transitioning to an invitation-only model for VMware Cloud Service Provider (VCSP) partners, with a select few authorized to continue delivering VMware solutions under the new framework.

While full program details are still emerging, OTAVA is proud to confirm that we remain an Authorized VMware Cloud Service Provider (VCSP) and are here to help both existing and new customers navigate this transition smoothly.

What does this mean for your business

If your current VMware partner is not invited into the new Broadcom program, it could impact:

• Your ability to renew VMware licenses
• The level of support and service continuity you’ve relied on
• Your cost structure, especially if partner consolidation eliminates previously bundled offerings
• Time-sensitive decisions during upcoming renewals and contract terms

Many businesses may need to reassess how they license, support, and manage VMware environments going forward.

OTAVA is here to help

As a longstanding, high-touch VMware partner, OTAVA is well-positioned to:

• Provide continuity for your VMware environment
• Optimize your infrastructure strategy
• Ensure compliance and security every step of the way

We work directly with VMware and Broadcom to ensure our clients receive transparent, expert guidance and uninterrupted support through this transition.

Key takeaways from Broadcom’s announcement

• Partner consolidation: The new program drastically reduces the number of partners and requires an invitation to participate. Notices of non-renewal will be issued on July 15, 2025, to those not included.
• Transition window: Discontinued partners can continue to transact only until October 31, 2025. After that, they may service only existing commitment contracts.
• White label sunset: The White Label model will also end on October 31, 2025.
• Shift toward hyperscale partners: Broadcom is shifting focus to a few strategic hyperscale private cloud providers in each region — partners like OTAVA who can deliver managed infrastructure built on VMware Cloud Foundation 9.

Steps you should take now

If you’re unsure how these changes affect you, now is the time to act. OTAVA can help you evaluate your position and create a proactive plan. Here’s how to get started:

1. Review existing contracts
   • Understand renewal dates, contract terms, and support structures under your current partner.
   • Clarify what happens after October 31 if your partner is no longer authorized.
2. Engage with an authorized VCSP partner (like OTAVA)
   • Confirm if your partner remains in the Broadcom ecosystem.
   • If not, initiate your transition to OTAVA for uninterrupted service and improved guidance.
3. Align Your Strategy with Experts
   • Take this opportunity to optimize your VMware investment, assess cost-saving opportunities, and align with a partner that understands both your infrastructure and modernization goals.

Why choose OTAVA?

At OTAVA, we combine deep VMware expertise with a white-glove support model to help you transition with confidence. Our services include:

• Comprehensive VMware licensing assessment
• 30 + certified engineers on staff
• 172 industry certifications by employees
• Optimized infrastructure planning for future-proof IT
• Tailored consulting aligned to your compliance and operational goals
• Dedicated support from certified experts who care about your outcomes

Whether you’re a direct customer or a partner looking to ensure your clients stay protected, OTAVA is ready to help you move forward without disruption.

Let’s talk

We’ll walk you through the next steps and help you stay ahead of the October 31 deadline. Contact us today.