12-27-21 | Blog Post

Top Use Cases for Backup as a Service

Blog Posts

In today’s business environment, companies are dealing with threats left and right. Cyber attacks are on the rise leaving precious data (from financials to employee data to customer data) vulnerable to hackers, theft, and viruses. Not to mention human error and disasters that can create serious concerns for your business. Businesses are finding that the safe, secure, and reliable way to protect data is in the cloud. Backup as a Service (BaaS) powered by Veeam Cloud Backup has become an integral part of any data security plan due to growing threats, but also due to the ease and simplicity of moving backups off-site and away from harm. Below are the top use cases for BaaS:

Business Continuity

Business continuity refers to the ability of a business to successfully overcome downtime so that its core business operations may continue regardless of pending disaster or error. Just minutes of downtime can pose huge costs and consequences for many businesses. With BaaS, your business can easily access the files that facilitate its operations, helping mitigate prolonged downtime. In the case that files become captive to ransomware, deleted by human error, or destroyed by disaster, a copy of those files can be still be accessed via an internet connection to the cloud provider’s backup repositories.

Backup Office 365 data

Most businesses don’t realize that they are responsible for backing up their own Microsoft Office 365 data. Although Office 365 is a cloud platform, it is merely a cloud software platform. Yes, O365 is accessible from just about anywhere with an internet connection, but those documents, spreadsheets, and emails can’t be automatically restored if deleted or destroyed. Backing up O365 data, on the other hand, can safeguard against corrupted O365 files, accidental deletion, and other human error.

Defend against data loss

Save often! Everyone says that, but there are unforeseen situations where even saving often isn’t enough. Data loss can occur due to accidental file deletion, a computer that crashes, ransomware attacks, or disaster. Whether it be a list of contacts, documents, contracts, spreadsheets, or legal material, frequently backing up these files can help fight against permanent data loss. And if you ever do need to recover these files, accessing them via a network connection to the cloud is much more effective than recovering data via a disk.


Businesses face audits- sometimes from 3rd party regulators and other times from prospective customers who require preliminary audits before deciding to give business. For many businesses, having backups that actually run are crucial to earning the respect and confidence of prospective customers. In today’s era of data restrictions and regulations, many businesses are now required to have a plan for public data and protect sensitive data in such a way where breeches are made unlikely.

Improve data security

Cloud backup creates peace of mind. Many cloud providers like Otava provide compliant solutions for a number of industry verticals that deal with sensitive information and records. At the same time, a cloud-based data backup strategy improves data security thanks to encryption. Data backups in the cloud may only be accessed with an encryption key that is unique to your business, making this form of backup more secure than traditional tape or disk.

Grow your Business

As your business grows, it will accumulate more and more files- more work stations, more documents, and more data. This can create backup and storage nightmares if this is all backed up and managed with on-premise hardware. With Backup as a Service (BaaS) powered by Veeam Cloud Backup, businesses can backup as much data as needed and determine the frequency of which these files are automatically backed up. Scale as you need it, when you need it.

Data Redundancy

The Backup as a Service model involves backing up files to multiple locations in order to create data redundancy in the case that any given version of the data is lost. The 3-2-1 rule is a best practice for data backup: obtaining at least 3 copies of your data, stored on 2 different media, with 1 copy offsite and in the cloud. It’s considered best practice now-a-days for data.

The Bottom Line:

With exponential growth in data expected in the coming years, developing a cloud-based data backup strategy will help your business scale, protect, and restore that data without drowning in it. Don’t let this data become compromised by growing cyber threats, human error, or disaster. Entrust Otava’s BaaS solutions powered by Veeam Cloud Backup and grow confidence in your data backup strategy!

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