mHealth Trends and Strategies 2013 from AnyPresence | OTAVA®

06-11-13 | Blog Post

mHealth Trends and Strategies 2013 from AnyPresence

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AnyPresence is proud to announce the availability of a new white paper entitled mHealth Trends and Strategies 2013. The report was authored by Andre’ Guillemin of 43,000 Feet LLC and Kevin Benedict from Cognizant, both of whom are well respected in the field of enterprise mobility. In the report, Andre’ and Kevin identify the major healthcare trends, mobile technologies and market behaviors that are transforming the healthcare industry today.

One interesting finding was the clear discrepancy between patient and provider adoption of mHealth technologies, as highlighted below:

With the basic requirement—widespread smartphone, mobile phone, and tablet use—well established, attention now can turn to barriers that physicians and patients might have to the adoption of mHealth initiatives as a significant part of their ongoing health care. Paths to Growth, a recent survey by Price Waterhouse Cooper, reveals that patients believe mHealth offers them easier access to care and more control over their own health; and 59 percent of respondents said mHealth services have replaced some of their visits to doctors or nurses.

The same survey, however, found only 27 percent of physicians actively encourage patients to manage their own health through mHealth applications. Thirteen percent, in fact, report they actively discourage mHealth participation. While physicians may not be the early adaptors for monitoring, compliance, and other aspects of everyday patient care, we predict the trend and pace for supporting and adopting mobile technologies will only increase in the foreseeable future.

Physician mHealth Adoption
Physician mHealth Adoption; Source: AnyPresence

As noted in the report, patient demand will continue to pressure providers to leverage mHealth solutions, breaking down the barrier to adoption.

To download a complimentary copy of the report, please visit www2.anypresence.com/mHealthTrends2013.

About the Authors


Andre’ Guillemin, Principal
Andre’ Guillemin is Principal at 43,000 Feet, LLC, a branding, mobile strategy and content development consultancy.  Prior to 43,000 Feet, Andre’ served in various roles at Verivo Software, a leading Mobile Enterprise Application Platform.  Andre’s experience spans mobile software, marketing and product development.


Kevin Benedict, Mobile Analyst
Kevin Benedict is the opinionated Head Analyst for SMAC (social, MOBILE, analytics and Cloud) at Cognizant, SAP Mentor Alumnus, speaker, writer and mobile strategies consultant.  He has over 23 years of experience working with enterprise applications.


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