News of major retail data breaches are becoming commonplace – Home Depot being the latest in a long line – but consumers don’t appear to be changing their behaviors in response.
A report by the Ponemon Institute on behalf of RSA was released Tuesday showing half of the 1,000 consumers surveyed had been the victim of a breach, but only 14 percent say a data breach would affect their shopping or banking behavior.
The study suggests consumers have become desensitized to fraud and identity theft because it has become so prevalent. Other key findings from the Consumer Perceptions on Security report, which was conducted in September and October:
While consumer actions are not changing in relation to data breach threats, the report concludes by saying they are still placing value in their personal information and have “high expectations among service providers to secure their digital identities.”
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