Broadcom Partner Program Changes: Key Dates and Next Steps for MSPs

The IT community has been buzzing about Broadcom’s recent changes to the VMware Cloud Service Provider (VCSP) program. For resellers and MSPs, the changes bring both uncertainty and opportunity. At OTAVA, we’ve stood side-by-side with partners to interpret the VMware transition and chart a clear course forward. Here’s what you need to know.

Key Dates MSPs Should Be Aware of in the Broadcom VMware Transition 

• October 31, 2025: Last day exiting partners can transact new business via the current VMware program. From this date on, only authorized Broadcom partners can engage new customers. 

• November 1, 2025: New customer acquisition must be done through an authorized partner like OTAVA. Current customers are still supported under their current commit contract terms. 

• March 2027: Broadcom VMware program sunsets, and new framework with new contracts will launch. 

These milestones are relevant to MSPs planning customer retention strategies, VMware workload migrations, and pipeline management. 

What the Broadcom Partner Changes Mean for MSPs

Broadcom’s VMware program changes impact MSPs in two primary business models: 

• Management Model: Reselling hardware and perpetual licenses, layered with managed services. 

• Cloud Service Provider Model: Hosting the complete stack: infrastructure, VMware Cloud Foundation licensing, operating systems, and more. 

Both models face disruption, but both can continue with the right authorized VMware partner. OTAVA’s flexibility allows MSPs to choose the engagement structure that best supports their customers and business goals. 

OTAVA’s Partner-First Approach to VMware Transition

The transition is stressful, but you don’t have to face it alone. OTAVA is proud to be a Broadcom Pinnacle Partner and an authorized VMware Cloud Foundation (VCF) partner in the new program moving forward. This means MSPs working with us gain direct access to the highest level of partnership, proven expertise, and a secure procurement path for VMware solutions. 

Our approach is built around being a partner for partners with: 

• Non-competitive commitment: We stay behind the curtain, supporting MSPs behind the scenes so that their brand is always front and center. 

• Flexible license support: Models like Bring Your Own License (BYOL) and support for perpetual VMware licenses transferred into private cloud environments. 

• Migration and retention support: Helping MSPs migrate VMware workloads seamlessly, lock in their customer base, and avoid pipeline disruption. 

• Financial support: Free dedicated private cloud environment for the migrating MSPs, reducing overlap costs and monetary strain. 

Strategic Guidance for MSPs During the VMware Transition

Our position during this Broadcom VMware evolution is simple: don’t respond, act strategically.

• Audit your VMware contracts and key commitments. 

• Create a VMware migration and customer retention strategy. 

• Pick an authorized VMware partner that aligns with your vision and culture for the long haul. 

• Focus on growth opportunities with the least disruption. 

The Bottom Line

The VMware platform is sound. What’s changing is the business ecosystem around it. MSPs that strategically address this with the right Broadcom partner can retain their customers, migrate workloads without a hitch, and continue growing. 

At OTAVA, we’ve been working with partners for over a decade, and our stance is straightforward: we’re committed to helping you retain, transition, and grow in this Broadcom VMware era. 

Ready to discuss your VMware transition strategy? Contact us today and let’s map out your next steps together.