3 Immediate Actions Partners Should Take in Light of the Broadcom Program Shifts

The recent changes to the Broadcom VMware Partner Program have created a shift in the partner landscape, and if you’re a current VMware Cloud Service Provider (VCSP) not continuing into the new Broadcom Partner Program, you’re likely asking the same question many are: What now?

While October 31, 2025, is the official end of the current program, partners have a narrow window to protect customer relationships, avoid service disruptions, and establish a sustainable plan moving forward. Here are three immediate actions you should take to navigate this transition with confidence.

1. Audit your commit contracts and customer obligations

Before anything else, you need clarity. Go through your existing VCSP agreements and identify:

• Which customers are you currently supporting
• The expiration dates of all commit contracts
• Any co-termed capacity agreements you’ve initiated

According to Broadcom, departing partners can continue servicing existing customers through the end of their current commitment contract term. However, no new customer contracts, renewals, or net-new opportunities can be transacted after October 31, 2025.

Key takeaway: Make sure all obligations are clearly documented, and prepare your internal teams for the coming changes in support and licensing. Ignoring this step could result in avoidable service gaps for your clients.

2. Begin transition planning with an Authorized Partner

Broadcom’s new program is by invitation only, and for those not invited, the clock is ticking. Fortunately, you don’t have to navigate this alone.

OTAVA is one of the few partners invited into the new Broadcom Partner Program and is uniquely positioned to help providers and MSPs:

• Maintain service continuity
• Transition clients to authorized VMware licensing
• Provide white-glove onboarding and compliance support

We’ve already helped several partners create customized migration roadmaps, ensuring their customers experience zero disruption during the transition. As CEO TJ Houske recently shared:“This isn’t just a partner shift. It’s a chance to evaluate your long-term strategy and choose a better path forward.”

You can read the full article here.

Pro tip: Proactively communicate with your customers about the upcoming changes, the potential impacts of them, and your plan to address them before they come to you with concerns.

3. Align your long-term strategy with VMware through an Authorized Partner

While the partner program changes may seem abrupt, they present an important opportunity to realign your VMware-based services with a sustainable and compliant delivery model.

With the right authorized partner by your side, you can continue supporting your customers on VMware without disruption or uncertainty.

OTAVA, as an invited partner in the new Broadcom Partner Program, is ready to provide:

• Seamless access to VMware Cloud Foundation
• Expert licensing and compliance support
• Tailored service continuity plans to retain customer trust

Whether you’re supporting customers through the end of their commit contracts or preparing for renewals, now is the time to get ahead of what’s next.

By building a trusted partnership with an authorized partner like OTAVA, you not only protect your existing customer relationships but also position your business for continued growth within the new VMware ecosystem.

If you need immediate assistance or would like to learn more about how OTAVA can help, please contact us today.