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Q: Why is Broadcom making changes to the Broadcom Advantage Partner Program for VCSP partners?
A: Broadcom has announced the end of its current VMware Advantage Partner Program, effective October 31, 2025, which will significantly reduce the number of authorized partners in the ecosystem. As part of this shift, Broadcom is transitioning to an invitation-only model for VMware Cloud Service Provider (VCSP) partners, with a select few authorized to continue delivering VMware solutions under the new program.
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Q: What does this mean for my business?
A: If your current VMware partner is not invited into the new Broadcom program, it could impact:
- Your ability to renew or add additional VMware licenses
- Support will soon be centralized through VCSP partners, and your current provider will be transitioning to select a VCSP of their choosing
- VMware product packaging will change to VCF-only bundles, and older licenses or subscriptions may be eliminated.
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Q: What does this mean if you are currently an existing VMware Advantage Partner?
A: OTAVA supports many VMware MSPs (Managed Service Providers) today and will continue to do so under the new program. If you are an MSP departing from the program, OTAVA offers multiple options to help transition your business to various new operating models, minimizing any impact on your business and customers.
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Q: What will happen to VCSP partners of the closed Program?
A: On July 15, 2025, VCSP partners who are not invited to participate in the new Program for VCSP partners will be sent a notice of non-renewal. Departing partners will be able to conduct VCSP business as usual with both new and existing customers during the transition period, until October 31, 2025. However, the term for any new contracts executed during this period must be co-terminus with an existing commit contract. Starting November 1, 2025, departing partners will be able to support their existing customers in their existing commit contracts for the remainder of their commit contract term(s) with Broadcom or a primary White Label provider. Departing partners will not be able to transact with new customers, execute new contracts (other than for capacity for existing customers), or renew existing contracts after October 31, 2025.
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Q: What does this mean for OTAVA?
A: OTAVA, we remain fully engaged and certified VCSP Partner in the new program with deep expertise in Broadcom’s VMware technologies. We are a continuing participant in the program and remain a capable and authorized partner for all your VMware Cloud Foundation (VCF) needs. OTAVA can facilitate supporting current customer requirements with limited interruptions, regardless of their current arrangements with Broadcom. Our goal is to make this transition as seamless as possible over the coming months.
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Q: How can OTAVA help?
A: As a longstanding VCSP partner with over 15 years of experience and thousands of workloads under management, OTAVA is well-positioned to:
- Consult on the best and most cost effective transitions for your business
- Explain the ins and outs of the program(s) and offers available moving forward
- Provide a variety of complimentary VMware services to provide data protection and disaster recovery options for your VMware environment
- Ensure compliance and security best practices are adhered to during the transition
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Q: What is OTAVA’s experience with VMware powered by Broadcom?
A: Our team brings extensive experience in VMware and longstanding strategic partnerships across the cloud and data protection market for over 17 years, which includes VMware–certified engineers on staff, 255 industry certifications by employees, tailored consulting aligned to your compliance and operations goals, as well as dedicated support from certified experts.
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Q: What should I do NOW?
A: First, please contact us today or schedule a time with your OTAVA representative to discuss these changes. We’re here to provide clarity, guidance, and the same trusted service and support you’ve come to expect, with a forward-looking approach that helps your business thrive.
Second, review your existing contracts. Understand renewal dates, contract terms, and support structures under your current partner and clarify what happens after October 31 if your Broadcom partner status is no longer authorized.
Third, engage with an authorized VCSP Partner (Like OTAVA).
Fourth, align your strategy with Experts. Take this opportunity to optimize your VMware investment, assess cost savings, and align with a partner that understands both your infrastructure and modernization goals.
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Q: As a current White Label customer, can I continue to transact with my authorized VCSP partner until the end of my contract?
A: If you have an existing White Label contract with OTAVA, your contract will remain valid and effective after October 31, 2025, for the duration of the contract. You may co-term any additional core commitments to that contract.
If you have a White Label contract with a departing provider, you will not be able to co-term any additional changes to your commitment after October 31, 2025.
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Q. What is happening to the VCSP White Label model for VMware Cloud Service Provider (VCSP) partners, with a select few authorized?
A: Broadcom is sunsetting the White Label model on October 31, 2025, and will not take the model forward under the new program.
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Q: I am an authorized partner for another division of Broadcom’s Partner Program; will those other authorizations be impacted by this decision?
A: No, this action is specific to the current Broadcom Advantage Partner Program for VCSP partners only. VCSP partners only.
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Q: Can I acquire VMware licenses through another authorized VMware Reseller or Value-Added OEM partner to provide a cloud or managed service to customers?
A: No, the Broadcom Foundation Agreement (EULA) prohibits licenses from being used to provide Hosted Services to unaffiliated third parties.
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Q: Can I provide managed services using customer-owned licenses?
A: Yes, the Broadcom Foundation Agreement (EULA) allows licensees to enable entities to manage and operate their licenses in accordance with the Foundation Agreement terms and conditions to provide a dedicated service if they agree to assume responsibility for all acts and omissions associated with their use of the licenses.
Please refer to the Foundation Agreement for additional details and to ensure compliance for you and your customers.
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Q: Will the account privileges for Broadcom portals for departing partners be removed after October 31, 2025?
A: No, departed partners will continue to have access to Broadcom support and Partner Portal until the end of their current commit contract term.
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Q: What will happen to customers that were managed by a departing partner and what options do they have to maintain access to VMware solutions going forward?
A: Departing partners are encouraged to work with authorized VCSP partners to ensure a smooth transition for customers who seek to renew a service at the end of their current term.
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Q. Can I still support my customer as a departing partner?
A: Departing partners can continue to support their existing customers until the end of their current commitment contract term including co-termed capacity orders.
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Q: What is the last day Broadcom will accept new customer orders from departing VCSP partners?
A: All orders for departing VCSP partners must be processed by Broadcom by October 31, 2025, at 5 pm for your region.
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Q: If my partner is a departing VCSP partner, will I have support through the remainder of my contract?
A: Per Broadcom, departing partners are encouraged to work with authorized VCSP partners to ensure a smooth transition for customers who seek to renew a service at the end of their current term.
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Q: What will happen to my active commit contracts with future billings on October 31, 2025?
A: Partners are responsible for payment through the end of those active contracts.
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Q: Can departing partners rejoin the Broadcom Partner Advantage Program for VCSPs in the future?
A: The Broadcom Advantage Partner Program is a by-invitation-only Program, and it is currently closed.
Broadcom may re-open the program to new participants in the future.
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Q: What is the guidance on in-flight quotes where the departing partner was quoted for a new customer and when do these in-flight quotes expire?
A: Purchase orders for in-flight quotes for departing partners for a new customer must be submitted to Broadcom or their Cloud Commerce Manager and processed by Broadcom by October 31, 2025, at 5pm for your region (APJ: 5pm SGT, EMEA: 5pm CET, and AMER: 5pm PDT).